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Kathrn Kittel WIA Board Member, Mentorship Program Leader Building Connections That Transform Careers Kathryn Kittel spent 30 years navigating the automotive industry, often as the only woman at the table. The discomfort was constant, in

From WIA to the Dealership
The Ripple Effect of Women In Automotive Connie Gonzalez Office Manager, Mistlin Honda Amanda Cruz Executive Manager, Mistlin Honda Amanda O’Brien Sales Director, Iron Trail Motors Connie Gonzalez wasn’t expecting to cry. As Office Manager

The Compelling Need to Share: Inside WIA’s Speaker Selection Process with Joe Webb
Inside WIA’s Speaker Selection Process with Joe Webb Joe Webb President at DealerKnows Consulting, Women In Automotive Board Member The moment Joe Webb leans into a video call with a potential Women In Automotive conference
Women In Automotive Conference 2025
A Place For Women In The Automotive Industry To Network, Share, And Learn
Women in Automotive – Empowering Women, Transforming the Industry
At Women in Automotive, we are driving change and shaping the future of the automotive industry. We believe in the power of women to innovate, inspire, and lead—from the service drive to the executive boardroom. Our mission is clear: empower, encourage, and elevate women in automotive.
This is more than a career initiative—it’s a nationwide movement to create opportunities, break barriers, and fuel progress. By supporting and advancing women across every sector of the automotive world, we’re building a future where every woman is seen, valued, and unstoppable.
When women rise, the entire automotive industry accelerates.
Why Join Women In Automotive®
- Network with some of the most influential women in the automotive space at our value-packed (and affordable) events.
- Uncover your potential and crush your goals through community and mentorship aimed at serving women.
- Contribute to the discussions that effect growth for women in the automotive industry.
Our Mission
Recruiting, retaining, mentoring, and developing women in the automotive industry, from entry level to executive.
Women In Automotive® is driven by our passion to boldly enable growth and empowerment for women throughout the industry.
What Is Women In Automotive®?
Women In Automotive® (WIA) is an organization dedicated to the advancement and advocacy of women in the automotive industry.
WIA recharged its focus in 2022 when it was acquired by industry leader, Veronica Dunford. The organization became Board led and operated after the acquisition.
Through partnerships with dealers, industry allies, and OEMs, we champion women in the industry through community, education, mentorship, and networking. With an annual conference and multiple regional events bursting with inspiration, we continue to grow and expand the role of women in the automotive industry.
What We Offer
From TED talk style shorter sessions, exciting panels with leaders in the industry, to interactive and engaging sessions, the Women in Automotive® Conference is bound to be an experience to be remembered (and repeated)!
Drive Your Brand Forward with Women In Automotive
At Women In Automotive, we understand the power of connection, influence, and strategic marketing in the automotive industry. Our audience is engaged, diverse, and decision-driven—ready to connect with brands that align with their needs and values.
We offer premium advertising and marketing solutions tailored to amplify your brand’s visibility, attract key industry players, and drive measurable results. Whether you’re looking to showcase your products, expand your reach, or engage with influential leaders, we provide:
- Targeted Digital Advertising – Reach a highly engaged audience through our website, newsletters, and social media platforms.
- Event Sponsorships & Brand Activations – Gain exclusive exposure at our Women In Automotive Annual Conference and other industry events.
- Custom Content & Thought Leadership – Position your brand as an industry leader through sponsored articles, webinars, and collaborative content.
- Social Media Promotions & Influencer Marketing – Leverage our strong community of automotive professionals to maximize engagement.
Women are shaping the future of automotive, and your brand can be a part of this movement. Let’s discuss how we can create a customized strategy to accelerate your brand’s impact!
Networking events create an atmosphere of fun and togetherness.
Inspirational and Educational Keynote Addresses from diverse industry professionals.
